welcome fellow addicts.

Inspired by the recent movie, Confessions of a shopaholic, i have dug deep down inside myself, to reveal to you all, the addiction i have been dealing with. I, Jessica, have tan-erexia. Yes, i am in love with everything fake and bake. The tanning beds, the smell of coconuts, the lotions and potions and the never ending tanning minutes that never seem to expire. And everytime i find myself at the salons counter, booking my next appointment, they have a contest, making me win after glows and all kinds of goodies. So why wouldnt i wanna go back?!

It doesnt help much either when i know all the girls who work there, its like a family gathering every time i come in! But the best thing about it all, is when im in that secluded little room, ready to go and all i have left to do is press that magic little red button, start! and from then on its the best ten to fifteen minutes of my life. im alone, with no one to bother me. cell phones away, mothers not knagging, and the heat puts me straight into the deepest of sleeps. i enjoy my afternoon naps ok! its a therapeutic feeling, and its a luxery yes, but if i seem to find it quite worth it, then why not?! better this than a crack pipe right? i just have to learn how to use in moderation ;)

Maybe this stems down to when i was younger. i was pasty as snow and ghostly as casper, looking a little drab. but with a healthy glow and a little color, i find myself to be happier, looking healthier and being in better spirits. it doesnt take me 30 minutes to get ready in the morning anymore, slapping on pounds of makeup, layering myself like a birthday cake! None of that anymore! And my recent trip to the bank, involved the teller asking me if i went downsouth, because i had such a quote on quote, "gorgeous color". Now who doesnt want to look like they just got back from a fabulous vacay!?

So maybe i do embrace my addiction a little too much, but dont you worry, orange maybe a color of the season, but i will try not looking like a carrott anytime soon!

Jessica D

Interesting marketing strategy

As an even/fashion fanatic, I have various reference sites to which i am very faithful to. One of my weekly references includes BizBash.com. It is a key site for event planners to keep up to date on the most recent event trends, business, markets, ideas...and much more. This week I thought i would share one of the articles that caught my eye. I think that this is a great example a marketing collaboration (between a product and the fashion industry).

Model Behavior

For a fashion-centric marketing campaign, Sony has recruited a small army of "live mannequins" to pose around Manhattan with its new notebook in the days leading up to Fashion Week.

Sony plans to market its pint-size Vaio P Series notebook to the fashion set over the next two weeks by sending laptop-toting models to bars, hotels, and other public spaces around the city. Visitors to Grand Central Terminal caught the first glimpse of the stunt Friday afternoon. Wearing the styles of six up-and-coming designers—Threeasfour, Elise Overland, and Libertine among them—Sony’s so-called “live mannequins” will infiltrate different venues in demonstrations ranging from the obscure to the mundane. In spaces like Grand Central, choreographer Johnny Byrne had the models posing with the laptops in unusual, synchronized contortions, but in more intimate spots like Lower East Side bars Spitzer's and Libation, the models silently used the computers as Sony’s targeted customers would, checking Facebook or communicating with friends. Produced and cast by Jack Morton Worldwide, the elaborate P Series launch will eventually find its way to the Bryant Park tents on February 13 and 14. Models will be deployed out front and inside to garner maximum attention. The campaign also features on online element with behind-the-scenes footage of Fashion Week preparations and a YouTube channel to showcase customer testimonials and impressions. As for the participating designers, Sony’s partnership doesn’t involve sponsorship for runway shows; it merely offers a chance to showcase the designs while appealing to a clientele that might be in the market for a notebook that can fit in a purse. Once the stunt is over, the designers' clothes will be featured in window displays in Sony stores across the country—including its New York flagship, which will host a launch party on February 11. —Michael O'Connell -Emma Cusson-